about studio melon studio melon news photography by studio melon web by studio melon design by studio melon contact studio melon search studio melon

No Spandex Required Mountain Biking

Monday, January 12th, 2009

NSR MTB, actual name “No Spandex Required Mountain Biking”, is an online magazine focusing entirely on mountain bike news, events, products, reviews and information for South Africa.

The magazine is completely free to use and they do it because they love it.

Click here to view the NSR MTB website …

The Work Process

We were contacted to create and develop the site and backend structure for the website which we took and had a lot of fun working on. The site is based on the wordpress backend which enables the client to update the content with ease as well as manage all comments that come in from readers. Once we had installed wordpress and customized the back end, we worked on the front skin so that it looks attractive and works for them.

This project was worked on together with Melon Graphics South Africa.

nsrmtb-website-01

Visit their website …

[R]evolution Skateboards

Thursday, November 27th, 2008

Revolution, actually [R]evolution, is a South African based skateboard company that focuses on the entire lifestyle of skateboarding and pushes the art and music side in such a big and different way. It’s amazing for us when people think out of the box and support the people really involved in the scene.

[R]evolution can be viewed as an initiative to encourage and initiate change. activist at its core [r]evolution is about creating, evolving and empowering. We aim to spread a DIY ethos to encourage people to build a better future for themselves. “Invest in yourself” sums it up. [R]evolution is a brand that encompasses these fundamentals, and using skateboarding, music, and art as a medium through which to we can spread this message on a national scale.

Aesthetically the brand needs to be mature, evolved, clean, urban and contemporary as it’s aimed at a more educated audience or those who are morally motivated and conscious.

click here to view the revolution skateboard supplies website …

The Work Process

[R]evolution as a brand is one of our most exciting and we have felt extremely privileged since the day we started working with them in about 2003. We love what the brand stands for and really agree with the causes that they support.

Since the early days, we have been responsible for the photographs that they have put out for their marketing and to push their skateboard team.

revolution-photo-01

revolution-photo-02

revolution-photo-03

revolution-photo-04

At the end of 2008 we were commissioned to redevelop their entire internet presence so we worked hard to create something that would truly express the brand and then allow the client to be able to update the site and content freely on a daily basis. we used wordpress as a backend for the site and then customized the entire site for them and ensured that the site all links correctly and really takes advantage of search engines to push their news and content.

revolution-web-02

revolution-web-03

Visit their website …

Visit their Myspace page …